Join us in Byron Bay for the Wellness Tourism Summit 2026

The Wellness Tourism Summit is Asia Pacific’s leading industry event focused on the growth of wellness tourism and the global wellness economy. It brings together key players across tourism and wellness to explore the trends, opportunities and innovation shaping the future of travel.

Through expert insights, real-world case studies and industry networking, the Summit supports the development and growth of wellness-focused tourism experiences. It offers a focused environment to hear from influential voices, explore emerging trends and gain practical strategies for building and evolving wellness tourism businesses.

As wellness continues to become a key driver of travel decisions globally, tourism businesses are increasingly looking for ways to meet growing consumer demand for meaningful, restorative and health-focused experiences.

The Wellness Tourism Summit is designed to help delegates:

• Understand the latest wellness tourism trends and consumer behaviours
• Learn from successful wellness business founders and industry innovators
• Build valuable industry connections and partnerships
• Explore opportunities to integrate wellness into tourism offerings
• Discover new products, services and experiences from leading suppliers

Whether you operate a hotel, retreat, spa, attraction, tour company, destination organisation or wellness business, the Summit offers valuable insights to help you thrive in the evolving wellness travel landscape.

Ready to join us? Book Wellness Tourism Summit 2026 tickets here!

A highlight of the Wellness Tourism Summit 2026 will be a special in-depth discussion with internationally renowned exercise physiologist, nutrition scientist and bestselling author Dr Stacy Sims.

Known globally for her research into female physiology and performance, Dr Sims has reshaped thinking around women’s health, fitness and ageing. Her evidence-based approach challenges conventional wellness advice, highlighting the importance of understanding the unique needs of women at every life stage.

At the Summit, she will share insights into healthy ageing, resilience and wellbeing, and explore how the growing focus on healthspan is influencing consumer behaviour and creating new opportunities for wellness tourism operators. Her session will offer valuable perspectives for businesses looking to better serve the expanding market of health-conscious travellers seeking long-term wellbeing outcomes.

With her engaging style and practical focus, the chat with Dr Sims will be a must-attend for anyone interested in the future of wellness, longevity and travel.

The Wellness Tourism Summit 2026 will also provide the opportunity to hear directly from some of the most respected voices in wellness, tourism and hospitality. The speaker line-up brings together founders, innovators and business leaders who have helped shape Australia's wellness landscape and are influencing the future of wellness travel both locally and internationally.

Speakers include Well Traveller Founder Katherine Droga, Sodashi Founder Megan Larsen, Russ and Shae Raven Founders of SOL Elements, Janine Cottle of Escape Haven and The Palm Tree House, and Kate Gibson, Founder of The Hike Collective.

Together, they bring expertise spanning wellness experiences, retreats, accommodation, spas, skincare, nature-based tourism, business growth and consumer trends.

The Summit program brings together industry leaders, founders and researchers to examine how wellness tourism is evolving across markets, guest behaviour and experience design. Each session focuses on a distinct aspect of the sector, combining global insight, practical application and real-world examples from across tourism and wellness businesses.

The program begins with global wellness tourism trends, insights and growth opportunities shaping the future of travel, and moves through to how healthy ageing, preventative wellbeing and longevity are influencing traveller behaviour and demand.

A strong focus is placed on the guest experience, from what today’s wellness retreat travellers are seeking to how operators are creating more intentional, immersive and transformative offerings. This includes the role of nature, movement, regenerative landscapes and food systems in shaping deeper connection and more meaningful journeys.

The program also explores the design elements behind modern wellness experiences, including ritual, sensory engagement and intentional experience design, alongside the growing importance of social wellness and experiences that foster belonging, connection and community.

A final focus is the commercial side of the sector, including what investors are looking for, where growth opportunities are emerging, and how wellness brands scale. The program concludes with practical strategies for businesses of all sizes to respond to rising wellness demand in meaningful and achievable ways.

Alongside the main Summit program, delegates can take part in curated experiences designed to support connection, inspiration and industry discovery.

Wellness Connect is a dedicated networking session designed to build meaningful business relationships across the wellness tourism sector. Through structured introductions and informal conversation, it creates space for delegates to connect with potential collaborators, suppliers, buyers and industry peers in a focused yet relaxed setting. Places are limited, with early registration encouraged.

The official opening event, Welcome to Wellness presented by Sodashi, sets the tone for the Summit, bringing together delegates, speakers and industry leaders for an evening of connection. Held in the rainforest surrounds of Crystalbrook Byron, it offers the chance to meet fellow attendees, reconnect with peers and begin conversations that continue throughout the event.

Wake Up to Wellness is a curated morning experience designed to ground, energise and connect delegates before the Conference day begins. Taking place around the Byron Bay venue, it offers optional wellness experiences that have become a signature part of the Summit and set the tone for the day ahead.

The Activation Area connects delegates with leading wellness brands, suppliers and experience providers. It’s an opportunity to explore new products and services, discover emerging offerings and engage with organisations shaping the future of wellness tourism.

A range of Wellness For You experiences are also available in Byron Bay before and after the Summit, in partnership with local businesses offering exclusive delegate experiences - so extend your stay!

Set within 45 acres of subtropical rainforest and moments from Tallow Beach, Crystalbrook Byron provides a natural setting for Australia’s leading wellness tourism gathering.

The resort combines sustainable luxury with a deep connection to landscape, offering an environment that reflects the values underpinning the wellness travel sector.

Delegates also have access to exclusive accommodation rates, supporting an immersive on-site experience across the two-day program.

The Wellness Tourism Summit 2026 brings together the people and ideas shaping the next chapter of wellness travel. It is an opportunity to step inside the evolving wellness economy - and understand not just where it is heading, but how to be part of it.

Tickets are now available, with limited capacity across networking and on-site experiences. Book Wellness Tourism Summit 2026 tickets here!